oOh!media and GPT Renew Long-Term Retail Agreement
DailyDOOH reports oOh!media renewed a multi-year exclusive Out of Home contract with The GPT Group across 16 Australian shopping centres, covering more than 700 digital sites, with cited retail sales, visitor, audience and Melbourne Central figures.
DailyDOOH reported that oOh!media extended a long-standing partnership with The GPT Group under a new multi-year exclusive Out of Home contract across 16 of Australia's most premium shopping centres, covering more than 700 large and small format digital sites. Kate Stone, GPT's general manager of business development – retail, said the relationship has spanned more than 15 years. Flagship centres include Melbourne Central, Highpoint, Pacific Fair, Macquarie Centre and Karrinyup, with $10.5 billion in combined retail sales from more than 3,800 retailers and 205 million visitors annually. A small retailer weighing advertising spend should compare those on-screen opportunities against simpler, cheaper channels serving its own audience. The sales, audience and visitor figures in this story come from the deal partners and cited sources rather than independent analysis. If store footfall affects your budget, verify current data for the exact centre and site before committing. If you run your own screens, a platform such as Topaz Media lets you use an ordinary TV without dedicated hardware.
A national footprint across 16 centres
The renewed agreement spans a national footprint: six centres in New South Wales, five in Victoria, three in Western Australia and two in Queensland. Under the deal, oOh!media retains exclusive access to more than 700 large and small format digital sites across GPT's portfolio.
Kate Stone said GPT was committed to the best retail destinations and oOh! had been a trusted partner for more than 15 years, able to deliver at scale. Robbie Dery, oOh!media's chief commercial operating officer, called the deal a powerful endorsement of its retail offering for advertisers in environments that matter most.
Robbie Dery said MOVE shows the network reaches 9.8 million Australians weekly and six in 10 shoppers, based on MOVE data from late July to early August 2025. The figures were attributed to OMA Retail Guidelines for Australians aged 14+.
In March last year, oOh!media secured a 48-metre curved LED screen at Melbourne Central, part of 19 digital assets across GPT's portfolio. The digital clock wrap gives brands access to 51 million annual visitors.