Cieslok Group Expands Its Montréal Digital Network

Cieslok Group announced the launch of three new digital spectaculars in Greater Montréal, adding more than 442,000 daily impressions across Autoroutes 15, 10, and 30. The boards at Premium Outlets Montréal in Mirabel and on either side of Quartier DIX30 in Brossard bring the company's Montréal network to more than 1.24 million daily impressions, according to the company. Jörg Cieslok, President and CEO of Cieslok Group, said: "Two years ago we had four digital boards in Montréal. Today we have thirteen on the routes that matter most to advertisers, and we're not done."

New Boards in Mirabel and Brossard

On Autoroute 15, the main route to the Laurentians, Cieslok Group now operates two digital spectaculars in Mirabel: one near the Autoroute 640 interchange and another adjacent to Premium Outlets Montréal. Together, they deliver more than 520,000 daily impressions, reaching skiers and cottage owners headed to Saint-Sauveur, Sainte-Adèle, and Mont-Tremblant every weekend, commuters from a rapidly growing city in the Montréal region, and shoppers headed to Montréal's primary outlet destination with more than 80 stores that draw heavy weekend traffic.

In Brossard, two boards bracket the Autoroute 10 and Autoroute 30 interchange, next to Quartier DIX30. The boards deliver more than 157,000 daily impressions to drivers heading into the 2.7 million square foot destination, which is served by the REM. Maxime Kennedy, Sales Manager at Cieslok Group Montréal, said: "Digital gives us the flexibility to change the creative on these boards in real time, on the roads our clients' customers already drive every day. With the Mirabel Premium Outlets Autoroute 15 Digital Spectacular and the new Quartier DIX30 boards live, we've added more than 442,000 daily impressions between the ski hills and the South Shore."

Existing Network Anchors

The new boards complement Cieslok Group's existing spectaculars in Anjou. A board on Autoroute 25, near the Louis-Hippolyte-Lafontaine Bridge-Tunnel, delivers more than 282,000 daily impressions along one of the main corridors linking the North and South Shores. Another board on Autoroute 40 adds more than 176,000 more along one of the Island's key east-west routes.

ROYALMOUNT anchors the network in midtown Montréal. It's a lifestyle destination home to Québec's largest concentration of luxury retail, and Cieslok Group's two spectaculars on its east and west corners together deliver more than 100,000 daily impressions along Autoroutes 15 and 40 at the Décarie Interchange.

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