Hyped Media Joins @OMA_Australia

DailyDOOH reported that Hyped Media, which operates a fleet of LED digital billboard trucks throughout Australia servicing campaigns on a national level, has joined the Australian Outdoor Media Association (OMA).

James Henry, Hyped Media's managing director, said the decision to join the OMA is about strengthening the company's connection with the broader out-of-home industry. He said mobile billboards have always delivered impact, but impact alone is no longer enough to earn a bigger place in the media plan. Budgets are tight and advertisers need to know who they are reaching, what was delivered, and how it was measured. Through Hyped Media's OMA and MOVE membership, advertisers will soon get the confidence of data and audience metrics with the flexibility of mobile billboard advertising.

OMA chief executive Elizabeth McIntyre said new members bring fresh perspectives, ideas, and energy to the industry, and that Hyped Media's focus on creating impactful experiences makes it a valuable addition to the OMA community. She said the industry continues to evolve rapidly, and that bringing more businesses into the OMA community strengthens its collective voice and creates greater opportunities to share knowledge, collaborate, and drive the medium forward.

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