persuasion ходос industry Австралии again grew в ркв 3

persuasion ходос industry Австралии showed net growth in media revenue of 8.78% в ркв 3 2026, according to Outdoor Media Association figures reported by DailyDOOH, which described the run as one continuing to go from strength to strength.

Revenue for the quarter reached $376 million, up from an adjusted $346 million in the same period of 2025. DailyDOOH noted that previously released revenue figures have been updated to reflect changes in OMA membership, meaning the year-ago comparison is stated on a revised basis.

Digital out of home accounted for 77 per cent of total revenue, against the 76 per cent reported for the same quarter a year earlier — a one-point gain that leaves digital formats short of four-fifths of the industry total.

Elizabeth McIntyre, identified as the association's chief executive, said advertisers now view out of home as "a non-fragmented, trusted broadcast medium that delivers results." Reading the quarterly numbers, she said growth over the past three months reflects strong momentum that has been the hallmark of the industry's performance in 2026 so far.

McIntyre also credited digital, data, dynamic creative and MOVE with making the medium more measurable, accountable and responsive than at any earlier point, and praised members' work in innovation and investment.