Bstore Australia: Shoes, Screens and a Software Upgrade
Australian footwear retailer Bstore has run its in-store displays on Fusion Signage software since 2022, according to a case study published by invidis.com. Australian integrator Amped Digital handled the project, installing the hardware and software in the stores. Bstore's stores had used the basic package of Fusion Signage's software. As displays were added and new locations opened, the retailer moved up to the Pro version. It now operates 21 Pro licences across 11 stores in Western Australia, Victoria and New South Wales, the case study says. The upgrade lets displays be grouped or played out individually; previously every screen showed the same content. "Content tagging has been one of the most valuable features for Bstore," said Robynn Kelly, Marketing Specialist for Bstore Australia. "It has enabled us to make each screen or group of screens more unique, rather than relying on one message across the entire network." Store windows typically show the current campaign or promotion, while content inside focuses on brands, new arrivals and product categories, often as video. Fusion Signage has also introduced an expiry date for media; once that date arrives, the software deletes the file from accounts and playlists, according to the company.
Australian footwear retailer Bstore has run its in-store displays on Fusion Signage software since 2022, according to a case study published by invidis.com. Australian integrator Amped Digital handled the project, installing the hardware and software in the stores.
Bstore's stores had used the basic package of Fusion Signage's software. As displays were added and new locations opened, the retailer moved up to the Pro version. It now operates 21 Pro licences across 11 stores in Western Australia, Victoria and New South Wales, the case study says.
The upgrade lets displays be grouped or played out individually; previously every screen showed the same content. "Content tagging has been one of the most valuable features for Bstore," said Robynn Kelly, Marketing Specialist for Bstore Australia. "It has enabled us to make each screen or group of screens more unique, rather than relying on one message across the entire network."
Store windows typically show the current campaign or promotion, while content inside focuses on brands, new arrivals and product categories, often as video. Fusion Signage has also introduced an expiry date for media; once that date arrives, the software deletes the file from accounts and playlists.