Iconic DooH Germany: Ströer Launches The Lighthouse on Hamburg's Reeperbahn
Key Takeaway
Ströer has launched The Lighthouse, a more than 530-square-meter LED screen on Hamburg's Reeperbahn, larger than The Whale at the central station. The corner design enables anamorphic 3D effects. Penny and Hyundai secured 100% share of voice for the launch with hourly alternating spots.
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