Real Connections At The @DPAAGlobal Summit
The 14th annual DPAA Global Video Everywhere Summit takes place October 13, 2026, at Pier Sixty in Chelsea, New York City, under the theme "Real Connections." As reported by DailyDOOH, the event centers on how brands can leverage technology while fostering meaningful in-person consumer relationships. Two sessions anchor the program. In "Screens, Scrolls & Stores: The Return of Real-World Connection," American Eagle Outfitters CMO Craig Brommers joins Stagwell Vice Chairman David Sable to discuss how the retailer links digital screens, physical stores, and IRL experiences to reach younger consumers. Their conversation covers headline campaigns, Times Square takeovers, creator partnerships, and mall activations. A second session, "Where AI Meets the Real World: Rethinking the Traveler Journey," features Expedia Group CMO Jochen Koedijk examining how AI shapes travel discovery, planning, and booking — and what occurs when digital decisions translate into physical experiences. The discussion addresses how brands can engage travelers throughout their journey, including at destinations. Industry data underscores the stakes. According to eMarketer, 82.6% of 2026 U.S. retail sales will occur in physical stores. The World Travel & Tourism Council projects the travel category will contribute a record USD 12 trillion to the global economy in 2026. Expedia Group's own research identifies what it terms an "AI Trust Gap" — while travelers increasingly use AI during planning, most remain unwilling to transact through it. The study found 68% prefer booking with a trusted travel brand over AI chatbots and agents, even when AI booking is available.
The 14th annual DPAA Global Video Everywhere Summit takes place October 13, 2026, at Pier Sixty in Chelsea, New York City, under the theme "Real Connections." As reported by DailyDOOH, the event centers on how brands can leverage technology while fostering meaningful in-person consumer relationships.
Two sessions anchor the program. In "Screens, Scrolls & Stores: The Return of Real-World Connection," American Eagle Outfitters CMO Craig Brommers joins Stagwell Vice Chairman David Sable to discuss how the retailer links digital screens, physical stores, and IRL experiences to reach younger consumers. Their conversation covers headline campaigns, Times Square takeovers, creator partnerships, and mall activations.
A second session, "Where AI Meets the Real World: Rethinking the Traveler Journey," features Expedia Group CMO Jochen Koedijk examining how AI shapes travel discovery, planning, and booking — and what occurs when digital decisions translate into physical experiences. The discussion addresses how brands can engage travelers throughout their journey, including at destinations.
Industry data underscores the stakes. According to eMarketer, 82.6% of 2026 U.S. retail sales will occur in physical stores. The World Travel & Tourism Council projects the travel category will contribute a record USD 12 trillion to the global economy in 2026.
Expedia Group's own research identifies what it terms an "AI Trust Gap" — while travelers increasingly use AI during planning, most remain unwilling to transact through it. The study found 68% prefer booking with a trusted travel brand over AI chatbots and agents, even when AI booking is available.