Intersection hits 50 digital screens on Chicago's Divvy bikeshare network

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Intersection has reached a notable operational threshold with the activation of its 50th digital display across Chicago's Divvy bikeshare system. The rollout strengthens the company's presence in some of the city's most active commercial and cultural districts—including River North, the Loop, Lincoln Park, and Fulton Market—and cements its standing as the largest digital out-of-home (DOOH) network operating within Chicago city limits.

Scott Goldsmith, President and Chief Operating Officer at Intersection, characterized the milestone as a meaningful step in the company's expansion across the Chicago market, underscoring a commitment to building what he describes as the city's most dynamic media network. By combining the street-level energy of Divvy docking stations with Intersection's existing Chicago Transit Authority and suburban transit inventory, the company is positioning itself to offer brands an integrated ecosystem that captures consumer attention at multiple points along the daily journey.

With the addition of the bikeshare screens, Intersection's Chicago footprint now reaches nearly five million residents each month. The broader citywide network—spanning more than 500 displays across streets and transit infrastructure—generates roughly 850 million impressions per month. The Divvy screens bring both scale and granularity to the offering, giving advertisers a blend of citywide reach, neighborhood-level density, and targeted placement opportunities.

The displays are located at high-traffic, high-dwell Divvy stations, offering advertisers a dynamic, eye-level presence in spaces where Chicagoans naturally congregate and commute. The network also supports real-time, flexible booking capabilities that can adapt to time-of-day patterns, live weather conditions, or local events. Inventory on the Divvy platform is available through both direct sales and programmatic channels.

Intersection also holds the exclusive advertising sales mandate for the Chicago Transit Authority, supplying rail, bus, station, and street-level formats. Pairing the Divvy digital screens with more than 600 static bikeshare posters and the full CTA portfolio yields comprehensive, nimble coverage spanning all 77 Chicago neighborhoods. The combined offering weaves campaigns into the fabric of daily city life—from bike stations and bus stops to train platforms and rail cars—delivering over 2.5 billion impressions monthly.

Nationally, Intersection's media network extends across top U.S. markets including New York, Los Angeles, Philadelphia, Atlanta, Boston, and San Francisco, as well as regions such as New Jersey, Minneapolis, Seattle, Pittsburgh, and Portland. In total, the company's platform reaches more than 50 million people each month through over 400,000 digital and static assets nationwide, making the Chicago milestone part of a broader strategy of transit-adjacent, location-based advertising.

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Sources: DailyDOOH