BBC Campaign: Deep-Sea Takeover Floods Piccadilly Lights
BBC Studios transformed London's Piccadilly Lights into a deep-sea spectacle for the world premiere of Blue Planet III, the third season of its nature documentary, according to a report by invidis.com. The landmark screen, marketed by Ocean Outdoor, carried scenes from the series across more than 780 square meters (about 8,400 square feet) of LED, with whales swimming across the display and breaching in front of the New York skyline. Oversized deep-sea creatures loomed over onlookers, and sea lions chased their prey. In some sequences, the BBC placed a frame around the content to create a 3D effect, so marine life appeared to swim past the edges of Piccadilly Lights and water seemed to spill over the frame. "Tonight's premiere at Piccadilly Lights celebrates the power of world-class British creativity to stop people in their tracks, spark collective awe, and connect audiences across generations — and across the globe," said Zai Bennett, CEO and Chief Creative Officer of BBC Studios Global Content. The six-part series is produced by the BBC Studios Natural History Unit and returns 25 years after the original. Hans Zimmer composed the score together with Bleeding Fingers Music, and David Attenborough, who turns 100 this year, once again narrates. Blue Planet III premieres this fall on BBC One and BBC America. The Piccadilly Lights takeover kicks off a broader campaign around the series, with a live concert tour across the UK and Europe to follow in 2027. For businesses weighing similar digital signage, a platform such as topaz.media lets a small team run content on any TV without extra hardware.
BBC Studios transformed London's Piccadilly Lights into a deep-sea spectacle for the world premiere of Blue Planet III, the third season of its nature documentary, according to a report by invidis.com. The landmark screen, marketed by Ocean Outdoor, carried scenes from the series across more than 780 square meters (about 8,400 square feet) of LED, with whales swimming across the display and breaching in front of the New York skyline.
Oversized deep-sea creatures loomed over onlookers, and sea lions chased their prey. In some sequences, the BBC placed a frame around the content to create a 3D effect, so marine life appeared to swim past the edges of Piccadilly Lights and water seemed to spill over the frame.
"Tonight's premiere at Piccadilly Lights celebrates the power of world-class British creativity to stop people in their tracks, spark collective awe, and connect audiences across generations — and across the globe," said Zai Bennett, CEO and Chief Creative Officer of BBC Studios Global Content.
The six-part series is produced by the BBC Studios Natural History Unit and returns 25 years after the original. Hans Zimmer composed the score together with Bleeding Fingers Music, and David Attenborough, who turns 100 this year, once again narrates. Blue Planet III premieres this fall on BBC One and BBC America.
The Piccadilly Lights takeover kicks off a broader campaign around the series, with a live concert tour across the UK and Europe to follow in 2027. For businesses weighing similar digital signage, a platform such as topaz.media lets a small team run content on any TV without extra hardware.