London Gatwick North Terminal Renamed Jordan North Terminal for One Day in TUI and Capital Breakfast Campaign

London Gatwick's North Terminal was rebranded as the Jordan North Terminal for a single day as part of a joint initiative between TUI and Capital Breakfast, combining live radio, holiday prizes and an on-site brand activation. The takeover brought presenters Jordan North, Chris Stark and Siân Welby to the airport for a live transmission that featured winners from an on-air competition and concluded with a £10,000 prize awarded at the TUI check-in area. The campaign was built around TUI's 'Gives You More' proposition.

What happened at London Gatwick's North Terminal?

For one day, the North Terminal at London Gatwick was renamed the ‘Jordan North Terminal' as the central stunt of a collaboration between TUI and Capital Breakfast with Jordan North, Chris Stark and Siân Welby. The temporary renaming formed the focal point of a brand experience staged inside the airport, supported by a live radio broadcast and a series of holiday giveaways. Rather than a permanent change, the new name was applied for the duration of the activation to create a visible manifestation of an on-air idea that had developed since last month.

The activation was positioned as part of TUI's effort to build buzz and brand consideration around its ‘Gives You More' proposition. By placing the show's name and personality directly onto airport signage, the campaign linked the travel environment with the reach of commercial radio. The North Terminal location was used as the live broadcast site, bringing listeners, travellers and the brand together in the airport.

Why did TUI create the Jordan North Terminal campaign?

The campaign was designed to build awareness and brand consideration for TUI, which the source material describes as the UK's leading travel brand, by bringing its ‘Gives You More' proposition to life in a public setting. The intention was to move beyond a conventional sponsorship or prize promotion by developing an evolving story on air that resulted in a tangible, real-world outcome. The renaming provided a playful, personality-led expression of the proposition, tied directly to presenter Jordan North's identity and the tone of the breakfast show.

According to the material, that approach was intended to enhance the holiday experience from start to finish and give customers more reasons to have the time of their lives, showing up for customers in unexpected and memorable ways that reinforce the idea of getting more from a holiday. The creative centred on the warmth and spontaneity associated with the Capital Breakfast team, using the surprise of seeing a familiar broadcast name on terminal signage to prompt conversation.

How did the Capital Breakfast story begin?

The narrative began last month on Capital Breakfast when Jordan North returned from a summer holiday taken with TUI and discussed the trip on air. That playful segment became the starting point for a broader call-out in which the presenters invited listeners to suggest ‘guerrilla marketing ideas' to help the programme appear in the real world in “big, unexpected ways.”

Texts and calls flooded in with brilliant ideas and one suggestion sparked particular excitement among the presenters: a Capital Breakfast takeover at London Gatwick's North Terminal. That listener suggestion supplied the core concept that later became the Jordan North Terminal.

Who turned a listener idea into a real-world takeover?

After the Gatwick takeover suggestion stood out, the concept gathered momentum as the week progressed. What had started as a listener text and call-in idea gradually took shape as a feasible activation.

The idea became reality thanks to TUI and a call into the programme from MD Neil Swanson. That intervention helped move the proposal from discussion to delivery, enabling the temporary renaming and the live broadcast to be staged at the airport. The sequence shows how a listener suggestion was adopted and implemented with the backing of the travel brand and its partners.

How did the live broadcast and £10,000 finale work?

The campaign culminated in a live broadcast of Capital Breakfast from London Gatwick. Transmitting from the renamed terminal, the show allowed competition winners to be part of the on-air experience.

During the broadcast, the campaign's holiday winners took part in a finale staged at the TUI check-in desks, where one listener won £10,000. By placing the finale at the TUI check-in area inside the Jordan North Terminal, the production tied the radio competition directly to the travel setting.

What did TUI and Global say about the campaign?

Corinne Carter, Head of Marketing Communications and Campaigns at TUI UK, said: “This partnership has been created to deliver more than a conventional sponsorship or giveaway, using an evolving on-air narrative to turn a listener suggestion into a national radio moment with a real-world outcome. By grounding the idea in the personality of Jordan North and the warmth and spontaneity of the Capital Breakfast team, the campaign has delivered scale, talkability and a clear brand association. We've absolutely loved working with Global, London Gatwick and EssenceMediacomm to create such an entertaining, multi-platform campaign. It's a brilliant example of how TUI shows up for customers in fun, unexpected and memorable ways, bringing our TUI Gives You More proposition to life. It's all about enhancing the holiday experience from start to finish and giving customers even more reasons to have the time of their lives. And judging by the smiles at the Jordan North Terminal, these winners are already getting plenty more from their holiday before they've even taken off.”

Mike Gordon, Chief Commercial Officer at Global, said: “Capital Breakfast is built around big personality, big ideas and brilliant listener moments, so this campaign was a perfect fit. What started as a fun on-air conversation grew into an unmissable multi-platform activation – combining storytelling, competition, live broadcasting and an ambitious stunt to create something that listeners will remember.”

What roles did Global, London Gatwick and EssenceMediacom play?

Global, the owner of Capital, was credited as a collaborator on the campaign, with its Chief Commercial Officer commenting on the fit between the show's character and the activation. Capital Breakfast with Jordan North, Chris Stark and Siân Welby supplied the on-air platform that carried the story from studio chat to airport event.

London Gatwick hosted the brand experience where for one day its North Terminal was renamed ‘the Jordan North Terminal' and accommodated the live broadcast and finale at the TUI desks. On the agency side, TUI UK's media agency EssenceMediacom, part of WPP Media, supported the campaign's creation, planning and execution. The material credits Global, London Gatwick and EssenceMediacom as collaborators alongside TUI in delivering the multi-platform project.