Intersection Expands #LinkNYC Creator Network
Intersection, the experience-driven out-of-home media and technology company that serves as advertising and content partner for LinkNYC, announced the newest expansion of its LinkNYC Creator Network, according to DailyDOOH. From July through December 2026, six new creators will bring their content to more than 4,000 LinkNYC screens across all five boroughs, the company said.
Intersection, the experience-driven out-of-home media and technology company that serves as advertising and content partner for LinkNYC, announced the newest expansion of its LinkNYC Creator Network, according to DailyDOOH. From July through December 2026, six new creators will bring their content to more than 4,000 LinkNYC screens across all five boroughs, the company said. The expansion signals a shift toward creator-driven content on public screens, with networks like LinkNYC building audiences through recognizable personalities and local storytelling rather than relying solely on traditional ad formats.
Devon Rodriguez (@devonrodriguezart), known for sketching strangers on New York City subways and handing them finished portraits, joins with more than 43 million followers across Instagram and TikTok. His memoir, Work in Progress, is scheduled for release on September 29, 2026. "Every portrait I draw on the subway starts with a stranger and ends with a connection," Rodriguez said. "LinkNYC is built on that same idea: it's already standing where New Yorkers are, on their commute, on their corner."
Johnny Cirillo of Watching New York (@watchingnewyork) brings his street-style photography to the sidewalks he has documented for nearly a decade, reaching a combined audience of more than 2.4 million. Sara Leeds, creator of Doorman Stories (@doormanstories), spotlights the doormen and building staff who anchor daily life across the city. Also joining are Chaheti Bansal (@rootedinspice), Patience Ojionuka (@patienceojionuka), and Meet Cutes NYC (@meetcutesnyc), whose chronicle of New Yorkers' real-life encounters has drawn a following of more than 3.3 million.
The expansion follows Intersection's earlier work bringing creators such as @haleyybaylee, @thetoast, @boywithnojob, @alexdwong, and @whatspoppin to the platform. Esther Raphael, Chief Marketing Officer at Intersection, said the network has been "bridging the gap between digital content and physical audiences" and that the new creators "each capture a different piece of what makes this city remarkable."
Intersection operates LinkNYC, which the company describes as an integral piece of New York City's urban infrastructure. LinkNYC reaches 91% of New Yorkers and visitors each month.