Museum of AI Arts taps Epson projectors for immersive storytelling

DATALAND, the Museum of AI Arts in Los Angeles, has installed Epson projectors to transform its data pavilion into a multi-sensory environment, according to a press release reported by Digital Signage Today. The museum, founded by artist Refik Anadol and Efsun Erkılıç of Refik Anadol Studio, opened in June and uses 84 Epson 4K large-venue projectors, the release states. Gallery A, the largest of five galleries, is powered by those projectors and has been turned into an evolving immersive space. The build shows projection remains a serious alternative to flat panels when a space is large or oddly shaped.

Epson Projectors Fill a 25,000-Square-Foot Pavilion

The release says DATALAND spans 25,000 square feet of exhibition space across five galleries, with Gallery A the largest. The 84 Epson EB-PQ2220B 20,000-lumen 4K laser projectors, described in the announcement, transform into what it calls a living sculpture where towering walls, mirrored surfaces and continuous imagery surround visitors. The release says the setup delivers nearly 700 million pixels and more than 1.5 million lumens. Those figures come from the vendor and have not been independently confirmed.

Refik Anadol Studio worked with Epson during the design phase. Anadol said the projectors arrived early enough to test how imagery would behave against mirrored ceilings, reflective columns and the gallery's mirrored entrance. "Every surface became part of the canvas, requiring meticulous planning to ensure the reflections enhanced the experience rather than distract from it," he said in the release. Gavin Downey, group product manager at Epson America, said the company has collaborated with Anadol's team for nearly a decade on art, AI and display technology.

The inaugural exhibition, "Machine Dreams: Rainforest," takes visitors across the museum's five galleries, where they influence evolving artworks inspired by live data from 16 rainforest locations, according to the release. The installation is intended to build a connection to nature and what the announcement calls its inherent intelligence.

Anadol described the museum as an environment where visuals, sound, scent, touch and taste combine. He said Epson's projection technology gave the studio confidence to push immersive storytelling further, with the scale and reliability needed for what he termed an omnisensory experience.