Wildstone founder Damian Cox launches fundraiser following cancer diagnosis

Damian Cox, global CEO and founder of outdoor media asset owner Wildstone, has launched a fundraising campaign for Children with Cancer UK after being diagnosed with testicular cancer, according to a press release carried by Digital Signage Today.

The release states that Cox was diagnosed three weeks ago and has since undergone surgery to remove a tumor. Before starting chemotherapy, he shaved his head in front of colleagues at Wildstone's office to pre-empt expected hair loss.

"I wanted to turn some of that fear and anxiety into something positive for children who must be even more terrified by the diagnosis they've been given — in many cases facing circumstances far worse than mine," Cox said in the release. "This isn't about me. It's about recognising the children going through cancer and doing whatever we can to give them the best possible chance of a long and happy life."

The campaign follows what the release describes as Cox's major charity effort in 2025, when he took on a 15-day attempt to climb Ama Dablam, described as one of the Himalayas' most challenging mountains.

The announcement was reported by Digital Signage Today, which noted the outdoor advertising industry's prior coverage of the founder's climbing effort. Each of the details above — the diagnosis, the surgery, the head-shave and the fundraiser — comes from that release, and no independent confirmation of them was provided in the material reviewed.