DooH: Adxact Partners With Viooh To Expand Programmatic DooH Access
Adxact, the DSP operated by Adxcelerant, has partnered with SSP Viooh to expand programmatic DooH advertising. The integration lets Adxact advertisers access Viooh's premium DooH inventory across the US, EMEA, Latin America and global airports, giving Viooh's media owners an additional source of demand.
Adxact and Viooh have partnered to expand programmatic digital out-of-home advertising access, according to an announcement from the companies reported by invidis.com.
Adxact, the DSP operated by Adxcelerant, will let its advertisers reach Viooh's premium DooH inventory through the DSP, while Viooh's media owners gain an additional source of advertiser demand, the companies said.
The partnership covers the US, Europe, the Middle East and Africa, Latin America, and global airports. Buyers can plan and purchase Viooh's DooH inventory through the same Adxact platform they use for other digital advertising campaigns.
For Viooh, the deal extends inventory reach to Adxact's advertiser and agency customers, creating opportunities for media owners to monetize their screens. Frances McCann, Global Director of DSP Partnerships at Viooh, said the integration opens a valuable new channel of demand for media owners while giving Adxact's buyers programmatic access to high-traffic screens that reach audiences on the go.
The integration is now live, the companies said. Both companies described the partnership as a way to make programmatic DooH more accessible to advertisers while expanding demand for premium outdoor advertising inventory.