New AdXact and VIOOH Partnership
DailyDOOH reports that AdXact, AdXcelerant's demand-side platform, partnered with VIOOH to give AdXact advertisers programmatic access to VIOOH's DOOH inventory, with the integration live now in markets including the US, EMEA, LATAM, and global airports.
According to DailyDOOH, AdXact—described in the article as AdXcelerant's demand-side platform (DSP)—announced a partnership with VIOOH, which the publisher described as the leading global premium digital out-of-home (DOOH) supply-side platform (SSP). The report, published Thursday, October 15, 2026, said the integration gives AdXact advertisers programmatic access to VIOOH's DOOH inventory and brings additional demand to VIOOH and its media owners.
Dan Ryan, identified by DailyDOOH as CEO of AdXact, said the partnership "represents another exciting step in our vision for making premium digital out-of-home more accessible, flexible, and connected to the broader advertising ecosystem." He added that integrating VIOOH's premium inventory into the DSP gives advertisers "more opportunities to reach audiences in meaningful moments," while opening "new pathways for demand to reach VIOOH's media owners." Ryan also said the partners see "tremendous potential in what we can build together as programmatic DOOH continues to evolve."
Frances McCann, identified as Director of DSP Partnerships, Global at VIOOH, said the company is "delighted to partner with AdXact" and bring VIOOH's premium DOOH inventory to AdXact's advertisers. McCann said the integration "opens a valuable new channel of demand for our media owners," while giving AdXact's buyers "simple, programmatic access to high-traffic screens that reach audiences on the go." She said the two companies are making DOOH "easier to plan, buy and include alongside the rest of a campaign," and helping more advertisers "unlock the impact of the channel."
DailyDOOH reported that the partnership aims to make programmatic DOOH more accessible to media agencies and advertisers. By accessing VIOOH inventory through AdXact, advertisers can manage DOOH within the same platform used for other campaigns; the same report said that arrangement makes strategic decisions and performance optimization simpler. The publisher also described a significant expansion of inventory available through AdXact's DSP.
According to DailyDOOH, key markets for the partnership include the US, EMEA, LATAM and global airports. The publisher stated that the integration is live and available now.