US$420 Million Deal: Affle Acquires Perion
Affle International is acquiring Perion in an all-cash deal valued at US$420 million, with the transaction expected to close in early 2027 subject to shareholder approval.
According to invidis.com, Singapore-based technology company Affle International is acquiring adtech specialist Perion in an all-cash deal valued at US$420 million, including US$228 million in cash and cash equivalents. Perion will become a wholly owned subsidiary of Affle but keep its brand.
In recent years, Perion has pursued its Perion One platform strategy. It acquired the DooH platform Hivestack three years ago and recently bought retail media specialist PRN from Stratacache.
Affle aims to create synergies with its consumer mobile marketing technology. Tal Jacobson, CEO of Perion, said: "We see significant potential in bringing these complementary capabilities together to create new opportunities for brands, agencies, and media owners worldwide."
Anuj Khanna Sohum, chairperson, managing director and CEO of Affle, said the combination of Affle's strong leadership in mobile marketing with Perion's established presence across Retail Media, CTV, DooH and other digital channels will enable the companies to drive greater synergies across the omnichannel consumer journey on intelligent connected devices. He added that, with integrated capabilities, the companies see opportunities to unlock greater ROI for advertisers and publishers alike, while driving global scale for premium consumer conversions across industry verticals such as e-commerce, retail and healthcare.
The transaction is expected to close in early 2027 and remains subject to conditions, including approval by Perion's shareholders. The parties agreed on a cash price of US$11.70 per share, a 34.5 percent premium to Perion's closing price on October 30.