Mobile DooH: Yango Ads and Flyby Bring Mobile DooH Advertising to UAE Streets

Yango Ads, the advertising technology division of Yango Group, has partnered with UAE-German adtech company Flyby Advertising to expand mobile digital out-of-home advertising opportunities in the United Arab Emirates, invidis.com reported.

The agreement combines Yango Ads' advertiser relationships and commercial network with Flyby's digital advertising screens mounted on delivery vehicles. Flyby's Smart Delivery Boxes turn delivery vehicles into moving digital billboards, equipped with digital screens and connected technology that display advertising as vehicles travel through residential neighborhoods, commercial districts and busy urban areas, according to the companies.

Flyby's network operates in Dubai locations including Dubai Marina, Jumeirah Lake Towers, Jumeirah Beach Residence and Bluewaters. Flyby's adtech platform supports location- and time-based campaigns, allowing advertisers to adjust when and where their messages appear, the companies said.

Through the agreement, Yango Ads can offer the mobile network to its international advertising clients, extending campaigns beyond its existing advertising channels. Evgenii Pavlov, General Manager for Yango Ads in the Middle East and Africa, said the companies see opportunities to develop the format and introduce it to more advertisers. "That's what we're doing with Flyby: bringing a bold new advertising format to more brands and helping it grow," Pavlov said.

Saher Khattab, Head of Advertising at Flyby, said the collaboration combines Yango Ads' advertising network with Flyby's mobile display technology. The companies have not disclosed the number of vehicles or screens in the network, nor have they provided details about the financial terms of the agreement.