Vertical City Reaches 10,000 Elevator Screens Across Canada and the United States
Toronto-based Vertical City has reached 10,000 elevator screens across Canada and the United States, using a strategy that integrates advertising into elevator communication systems via partnerships with manufacturers like KONE and MAD Elevator.
Vertical City, a Toronto-based digital out-of-home company, says it has reached 10,000 elevator screens across Canada and the United States. The milestone reflects a growth strategy that integrates advertising into elevator communication systems rather than relying solely on standalone displays.
The company expects to become North America's largest elevator screen network by early 2027, though it has not disclosed its current market share or how many additional screens it needs to reach that position.
Instead of installing separate advertising units, Vertical City partners with elevator manufacturers to provide software for screens that are already part of modern elevator systems. These displays handle emergency communication, floor information, building announcements and digital advertising, allowing the company to expand its inventory as manufacturers deploy connected systems. Vertical City's partnerships include elevator manufacturer KONE and MAD Elevator, which supplies elevator fixtures and communication systems.
"Once screens became part of the elevator itself, the model changed," said Fouad El-Masri, CEO and co-founder of Vertical City. "Integration into that infrastructure changes the economics and the speed at which a media network can grow."
For building operators, the integrated approach removes the need for a separate advertising device while adding a communication channel for tenants, residents and visitors. The 10,000-screen milestone also extends the reach of Vertical Impression, the company's media sales division, which connects advertisers with elevator audiences across both countries. Vertical City works with Screenverse to market its elevator advertising inventory, with the companies positioning the network for multi-market and national campaigns.
Unlike conventional roadside placements, elevator screens reach audiences during short, recurring journeys within buildings. Vertical City has not disclosed audience figures or the geographic distribution of its screens. The company plans to keep expanding through manufacturer relationships, using displays that already serve operational and safety functions.