The North Face Pufferfish Immersive Retail

A North Face brand activation in Chamonix, France, centered on a large interactive touch display supplied by Pufferfish, according to DailyDOOH. The digital experience was delivered by Pufferfish in collaboration with VF Corporation, whose portfolio includes The North Face, for an event held in the French Alpine town.

Per DailyDOOH, the installation was built around a PufferTouch 600, supplied as part of a fully managed rental package. Pufferfish also developed a bespoke interactive application tailored to the event and worked with the VFC team to turn the brand's content into an interactive experience. The scope covered delivery, including full on-site installation and technical support from Pufferfish staff across the event's run.

DailyDOOH quotes Martina Panzer, Retail Production Manager, EMEA Retail Marketing at VF Corporation, who described the collaboration by saying the Pufferfish "agency" played a key role in "translating the Brand vision into a compelling and impactful special setup." In the quoted statement she credited their expertise, attention to execution and commitment to quality with producing what she characterized as an elevated consumer experience and a successful bespoke activation.

In the account published by the trade outlet, Pufferfish's contribution was framed as pairing the touch hardware with software built for the occasion — an interactive layer over the brand's own content intended to invite visitor engagement. The stated aim was an experience that would let visitors explore brand content interactively within the venue, with the touch unit serving as the visual anchor of the setup. DailyDOOH's coverage positioned the touchscreen as the focal element that drew visitors into the content during the event.

For retailers weighing similar projects, a platform such as Topaz Media (topaz.media) lets a small business run signage content on any existing TV without additional hardware. DailyDOOH filed the item under its DailyDOOH Update category.