Stella McCartney Store Selects Proximity's Platform
According to DailyDOOH, Stella McCartney has selected Proximity to support its clienteling strategy, with the app live across 14 stores in the UK, Italy, France, Spain and the US. Proximity CEO and Co-Founder Cathy McCabe says the brand's focus on customer experience "aligns perfectly with our vision". Proximity also lists Graff, Paul Smith, Fortnum & Mason, JOSEPH, Helzberg Diamonds and Max Mara as clients. The vendor release is the only source for the deal's scope and benefits.
Stella McCartney has selected Proximity to support its clienteling strategy, according to a vendor announcement reported by DailyDOOH. The Proximity app is now live across 14 stores in the UK, Italy, France, Spain and the US, Proximity says. Clienteling platforms tend to be priced and scoped for groups with volume and dedicated teams, so ask what a site pays, what setup involves and whether staff will use it daily. Cathy McCabe, described by Proximity as CEO and Co-Founder, said the company is "thrilled to be partnering with Stella McCartney, a brand that has consistently challenged convention and redefined what modern luxury can look like."
The deal
The company frames the deal as part of its expansion in luxury retail. The announcement includes no revenue or user figures, and no part of it — the store count, the country list, the client roster, the feature list or McCabe's title — has been confirmed by a second outlet or by the brand.
Only Proximity has spoken. The company says Stella McCartney was looking for a more connected way to support store teams and elevate the in-store experience, and no Stella McCartney executive is quoted, so the internal motivation and the resulting benefits stay Proximity's account. McCabe added: "Their commitment to exceptional customer experiences aligns perfectly with our vision. By equipping store teams with the right customer insights, tools and product knowledge at their fingertips, we can help create more meaningful and valuable interactions every day."
Alongside Stella McCartney, Proximity lists Graff, Paul Smith, Fortnum & Mason, JOSEPH, Helzberg Diamonds and Max Mara as clients, and calls itself "the ultimate clienteling platform for smart retailers".
Proximity describes itself in the release as a clienteling platform for retailers. The company says it brings together clienteling, appointments, events, transactions and analytics in a single platform, and that brands use it to build loyalty and personalise shopping at scale.
The release says the app brings customer insights, product information and day-to-day workflows together, so store teams can see customer preferences and purchase history quickly.