MMG Expands Its Inventory Network into the U.S.

Multiply Media Group (MMG), the media subsidiary of UAE-based 2PointZero Group PJSC (ADX: 2POINTZERO), has signed an agreement with OUTFRONT Media (NYSE: OUT) allowing MMG clients to add U.S. out-of-home inventory to campaigns running across MMG's networks in the UAE, the United Kingdom and Saudi Arabia. DailyDOOH reports that the arrangement goes live as a pilot, with MMG coordinating planning, campaign delivery and reporting for its clients across the markets.

Sal Daoud, head of international sales at Multiply Media Group, said the agreement gives clients a clear commercial path to selected premium U.S. opportunities, supported by MMG from initial planning through to campaign delivery and reporting. He said clients have always wanted international campaigns to be easier to plan, activate and manage.

The expanded offering covers a curated selection of OUTFRONT's premium digital canvases in public spaces across the United States. Edward Jacobs, senior vice president and head of asset development at OUTFRONT, said brands come to the company for iconic and immersive locations and environments where culture happens in real life. Jacobs said MMG's clients can now bring their brands into those moments, and that OUTFRONT looks forward to supporting them during the pilot.

MMG said its existing portfolio comprises more than 3,000 advertising assets across commercially important locations in the UAE, the United Kingdom and Saudi Arabia. The company has described the U.S. agreement as part of a broader international growth strategy linking its established operations with selected premium out-of-home opportunities in the United States.