Lamar Launches #DOOH Grandparents Day Campaign
Lamar Advertising invites families to honor grandparents with free tributes on its national digital billboard network for Grandparents Day 2026.
For Grandparents Day on September 13, 2026, Lamar Advertising has launched a campaign inviting families across the United States to display tributes to their grandparents on the company's digital billboard network. According to DailyDOOH, the initiative allows anyone to submit and upload a photo tribute to their grandparents, which will then appear on Lamar's digital billboards from September 9 to September 16, 2026.
How Can Families Participate in the Grandparents Day Campaign?
Families wishing to honor their grandparents can submit photos through Lamar Advertising's campaign portal. According to DailyDOOH, submissions opened on September 1, 2026, and participants will receive a confirmation email containing a map showing the locations of the digital billboards where their tribute will appear, along with a virtual mock-up of the submission.
The campaign process is designed to be simple: users upload images honoring their grandparents, and Lamar displays these images on digital billboards across the United States during the designated campaign period. Selected submissions will also be featured on Lamar's social media channels, extending reach beyond the physical billboard network.