Lamar Launches Grandparents Day #DOOH Campaign

On the occasion of Grandparents Day on September 13, 2026, Lamar Advertising has launched a campaign inviting families in the United States to display tributes to their grandparents on the company's digital billboard network. According to DailyDOOH, the initiative allows anyone to submit and upload photos honoring their grandparents, which will then be displayed on Lamar digital billboards from September 9 to September 16, 2026.

How can families participate in the Grandparents Day campaign?

Families wishing to honor their grandparents can submit photos through the Lamar Advertising campaign portal. According to DailyDOOH, submissions opened on September 1, 2026, and participants receive email confirmation containing a map showing the digital billboard locations where their tribute will appear and a virtual mockup of their submission.

The campaign process is designed to be straightforward: users upload an image honoring their grandparents, and Lamar displays these photos on digital billboards across the United States during the designated campaign period. Selected submissions will also appear on Lamar's social media channels, expanding reach beyond the physical billboard network.

What are the submission deadlines and daily limits?

According to DailyDOOH, submissions for the Grandparents Day campaign will remain open until September 13, 2026, Grandparents Day in the United States. To manage the volume of entries, Lamar has implemented a daily limit of 5,000 accepted submissions during the campaign period.

This daily limit suggests Lamar expects high participation in the initiative, which offers families a free opportunity to see their family photos displayed on outdoor advertising infrastructure typically reserved for commercial advertisements.

What content restrictions apply to submissions?

Lamar Advertising has established content guidelines for campaign submissions. According to DailyDOOH, company or brand names and logos, political messages, or inapprop