i-media تطلق ANPR Audiences

أطلقت i-media، المالكة لوسائط الإعلان خارج المنزل في المملكة المتحدة، نظام ANPR Audiences، وهو حل استهداف الجماهير في الوقت الفعلي، تقول الشركة إنه يحل محل التقديرات المعتمدة على نماذج ببيانات المركبات المُقاسة across its network of motorway service stations. utiliza كاميرات التعرف التلقائي على أرقام لوحات المركبات لقراءة لوحات المركبات entering sites، ثم يربط more than 200 million points datos a week across 50+ attributes per vehicle — including make, model and fuel type. report i-media أن approach ي提供 رؤية حتمية للسائقين without collecting personal data. Эль pitch بسيط: بع الجماهير، not site.

How does the system work

تُطابق данные partial postcode، и بيانات Starcount open banking and 행동 data، و-mobile location signals- против plate reads لبناء audience profiles تغطي where drivers live، demographics، purchasing habits and travel behaviour. states company that when enough vehicles from a target audience observed at a site، تتم تفعيل الإعلانات aimed at that audience in real time. deliver i-media broadcast audience of 6.8 million people per week، وي stated system ensures higher percentage of that audience is relevant.

said CEO i-media Jonathan Lewis: "I've never met a client who wanted to buy an advertising site – what they actually want is the audience it delivers. That's exactly what ANPR Audiences lets us sell for the first time: not a modelled estimate، but a real audience، identified and reached in real time، at scale."

Lloyds Bank's My Car Campaign

Lloyds Bank هو first brand to use the solution. launched My Car campaign، planned and delivered by Publicis Media، عبر motorway service areas nationwide، was designed to win new customers — not simply retain Lloyds' existing base — while promoting My Car، feature within Lloyds app. identified vehicles across four target models and matched against open banking data to build a defined audience، triggering creative colour-matched to each vehicle model.

said Vedad Obradovic، Head of Homes and Transport Marketing at Lloyds Banking Group: "In a world where consumers are exposed to thousands of messages every day، relevance is what drives impact… By connecting data and creativity in near real time، we're creating more relevant، engaging، and memorable experiences، and we're excited to be the first client to leverage this new capability from i-media to deliver personalisation at scale."

includes launch 50+ pre-built audience segments available to activate immediately — من Lloyds Bank customers и EV drivers to Impulse Snackers، Tradespeople و HGV Drivers — alongside the ability to build bespoke audiences from more than 3،000 behaviours and demographics. können brands also run conquesting campaigns that reach verified customers of competitor or category-adjacent brands، identified through Starcount's open banking data rather than modelled proxies.