Flyby And @YangoAds UAE #MOOH Partnership

Yango Ads and Flyby Advertising have partnered to give brands in the UAE a new way to reach people in the neighbourhoods where they live and work, DailyDOOH reported. Yango Ads is described as the advertising technology division of Yango Group, while Flyby Advertising is described as a UAE-German AdTech company specialising in mobile digital out-of-home (MOOH) advertising. The partnership combines Yango Ads' advertising relationships and commercial expertise with Flyby's mobile digital advertising network. Through the deal, Yango Ads' network of international brands gains access to an innovative, technology-enabled medium, and the collaboration creates new opportunities for advertisers to extend campaigns into the physical world.

Partnership brings together two technology-driven firms

Saher Khattab, Head of Advertising at Flyby, said the two companies share the ambition to challenge established ways of advertising and are combining strong advertising networks with a mobile medium that brings brands closer to people in their everyday environments. Evgenii Pavlov, General Manager for Yango Ads in MEA, said what excites him is a shared belief in the future of advertising and a willingness to help build it, adding that he has always enjoyed getting involved early, when an idea is fresh and there is room to shape what it becomes.

For small businesses, the deal points to a widening set of places where local advertising can appear: mobile screens on delivery vehicles move through the same neighbourhoods where a shop's customers live and work, so a nearby business could in principle be advertised on a screen passing through its own area. For a microbusiness with a limited budget, the practical question is whether such a medium offers targeting and pricing that fit local needs; the source does not provide pricing or booking details.

Flyby's mobile digital out-of-home network

Flyby transforms delivery vehicles into moving digital billboards through its Smart Delivery Boxes, which feature digital screens and connected technology. Flyby is described as a UAE-German AdTech company transforming last-mile delivery into a dynamic advertising channel. The network moves through residential neighbourhoods, commercial districts and busy urban areas such as Dubai Marina, Jumeirah Lake Towers, Jumeirah Beach Residence and Bluewaters. Its screens operate at eye level, and powered by Flyby's AdTech platform the network supports location- and time-based campaigns, giving advertisers greater flexibility in how and where they reach audiences.

Flyby's Smart Delivery Boxes combine digital moving OOH advertising with real-time telematics and AI-powered rider safety monitoring. The company has an R&D centre in Munich and operations in Dubai and Abu Dhabi.