billups Turns Employee Portraits Into Its Logo

billups Turns Employee Portraits Into Its Logo

Employees of billups in fifteen cities can look up at digital screens and see their own faces looking back. The Out-of-Home technology and managed services company, which describes itself as the world's largest independent player in the sector, is marking its 23rd anniversary on 10 October by filling those screens with the portraits of the people who work there, as reported by DailyDOOH.

The campaign, announced by billups, marks the first billups Day, a company-wide celebration of gratitude. The animation opens on a single employee portrait, expands to reveal more colleagues, and culminates in a mosaic of staff photographs forming the billups 'b' mark.

Heather Billups, who co-founded the company with Benj Billups in 2003, said: "For one moment, on one day, our audience is our people. We spend all our days working to elevate brands and agencies, but today we were thinking of our people. Our goal today is ensuring we honor each of our stories, and those that brought us here. billups Day is a moment to thank the people who have shaped our story — and for each of us to think about who helped write our own. We wanted our colleagues to see themselves in the company they help build every day."

The wider celebration poses the question, "Who helped write your story?" Employees have been invited to recognise someone who made a difference in their lives or careers — a colleague, mentor, friend or family member. Staff near participating screens are also invited to gather, watch the campaign, and take photographs or selfies alongside their portraits. Both appearing in the campaign and attending the gatherings are voluntary, according to the company.

The screens went live in fifteen locations across Asia, Europe and North America: Belgrade, Amsterdam, Brussels, Berlin, Chicago, Portland, Dubai, Los Angeles, London, Kuala Lumpur, Madrid, Selangor, Montreal, New York and Toronto.