Digital Signage Roundup: AVI-SPL Hire, India Tour, and Wisar SOV Module

The digital signage industry saw a cluster of activity this week, from executive hires in Europe to new product capabilities and event programming in one of the sector's fastest-growing markets.

What is behind AVI-SPL's latest executive appointment?

AVI-SPL has brought Bart Donkersloot into the company, according to a report from DailyDOOH. The announcement confirms he has joined the organization.

Why is India becoming a focus for digital signage professionals?

Invidis is organizing a two-day VIP tour of Mumbai's digital signage ecosystem ahead of Infocomm India, scheduled for September 14-15. The small-group experience, targeted at EMEA-based C-level executives, includes visits to Jio Platform, a subsidiary of Reliance that invidis describes as India's largest private enterprise with approximately $124 billion in annual revenue. Participants will also tour what invidis calls India's leading LED manufacturer, positioning the event as an opportunity to evaluate alternatives to Chinese-manufactured display hardware. Infocomm India itself runs September 16-18, with invidis hosting its Digital Signage Summit during the conference. Registration for the VIP tour costs 500 EUR per person, covering transport, meals, and drinks. Attendance at Infocomm India is complimentary. Those interested must register by August 15.

How does Wisar Digital's new Campaigns module handle Share of Voice advertising?

Wisar Digital has launched a Campaigns module within its 42 Digital Signage CMS, designed to automate the management of Share of Voice (SOV) advertising deals. SOV arrangements, common in retail media, allow advertisers to purchase a percentage of screen time rather than fixed-duration slots. The module addresses a persistent operational challenge: when a 20-second creative is assigned to a 15-second slot in a 60-second loop, Campaigns automatically recalibrates the loop length to accommodate the full spot while preserving the proportional split across all advertisers. "We built Campaigns because we were watching customers manage SOV deals in spreadsheets alongside our software, which defeats the point of having a CMS in the first place," said Kevin Goldsmith, partner and CEO of Wisar Digital. Operators can configure individual or grouped screen loops, set durations, and book inventory by percentage. Unsold slots fill automatically with house content. A Campaign Report tracks actual plays against booked commitments. The module is available to existing 42 Digital Signage customers and white-label partners at no additional cost.