Vue Billboards DSP Crystal Clear Media Group Integration

Vue Billboards has embedded its self-serve programmatic digital out-of-home (DOOH) demand-side platform directly into the website of Crystal Clear Media Group, the UK media owner whose digital billboard network spans Greater Manchester and London. DailyDOOH reports that this is Vue's first UK website integration, following its launch with Liquid Outdoor Media in the United States earlier this year. Advertisers can browse the network on an interactive map, check availability and book a campaign in minutes, with no email contact.

Booking DOOH without the email thread

Planning a DOOH campaign has traditionally meant contacting a sales team, routing through third-party intermediaries, or logging into a separate DSP. With Vue embedded on Crystal Clear Media's Screens page, advertisers see the full portfolio on an interactive map, from the Axis Tower screen in Manchester city centre to roadside sites on key commuter routes and retail screens at destinations such as London Designer Outlet. Location details, availability, scheduling windows and transparent pricing are on the page, and campaigns can be booked and launched at any budget.

"Crystal Clear Media's website is now a fully functioning storefront for its entire network," Brian Becker, Founder and Owner of Vue Billboards, told DailyDOOH. "Putting Vue directly on their website extends that speed to the buyer. An advertiser can find their spectacular on the Axis Tower or a roadside billboard outside London and book a campaign in minutes, without a single email."

The media owner keeps the direct relationship

Media owners need no website rebuild or CMS upgrade. Crystal Clear Media chose which inventory to display, and Vue generated the embedded interface for the site. Bookings made through the embed flow into the company's existing programmatic workflow as standard creatives ready for approval. Crystal Clear keeps the direct relationship with the advertiser and control over how inventory is presented, while Vue handles campaign infrastructure and programmatic delivery.

"We're delighted to have integrated the Vue platform into the Crystal Clear Media website, making it easier than ever to explore our growing network and adding another route for planning and booking campaigns with us," said Rob Nicoll, Marketing Manager at Crystal Clear Media Group. "The integration was incredibly straightforward, thanks to Brian and the team at Vue Billboards." Becker added that the embed tool's arrival in the UK, alongside Liquid Outdoor in the US, shows any media owner can turn its website into a storefront.

If an outdoor campaign is a step too far for now, a platform such as Topaz Media tackles the same goal indoors, letting a small business run playlists of video, images and text on any TV it already owns — no extra hardware required.