Topaz Media introduces computer-vision-driven DOOH testing, reinterprets textual advertisements
Topaz Media introduces new computer-vision-driven DOOH testing that enables real-time market targeting, flexible content creation and seamless integration with script-based management systems. The introduction, supported by live data from the industry and cooperation, indicates changes towards more personalized textual advertisements.
Introduction
Topaz Media, a growing player in the digital out-of-home (DOOH) industry, announced the opening of its computer-vision-driven advertising testing system, Topaz Pulse, on May 28, 2026. The system combines audience measurements via computer vision (computer-vision), real-time data streaming and script-based purchasing to deliver advertisements that adapt to societal norms and behavior patterns within a few seconds. The announcement comes after a wave of funding in DOOH technology, where the global market is estimated to reach $45 billion by 2027 (Statista, 2026).
Computer-vision-driven market targeting
According to DailyDOOH (June 2, 2026), Topaz Pulse utilizes facial recognition cameras that detect genderless appearance and extract age, gender and other distinguishing features without storing personal data. This allows advertisers to activate specific creative assets when a target group appears on the street. "Our testing unit can change advertising impression frequency from relaxed streetwear into...