Bstore Australia Rolls Out Fusion Signage

Fashion footwear retailer Bstore Australia has deployed Fusion Signage digital signage software across its store network, according to a report by DailyDOOH. The retailer is using 21 Pro licences to move its in-store marketing from a single repeated message to a screen-by-screen communications channel.

Robynn Kelly, Marketing Specialist for Bstore Australia, said the company was initially referred to Amped Digital when it began exploring options for managing digital signage across its stores. "From our first discussions, the Amped Digital team demonstrated a strong understanding of digital signage and took the time to learn about our business, store environment and marketing requirements," she said. "Based on those conversations, they recommended Fusion Signage as the most suitable platform for our needs."

The project was delivered end to end by Amped Digital, an Australian digital signage specialist. Bstore operates 11 stores across Western Australia, Victoria and New South Wales and has been using Fusion Signage since 2022.

James Ingram, Managing Director and co-owner of Fusion Signage, said the appeal was immediate and specific. Andy Hughes from Amped Digital highlighted that Bstore initially chose the Fusion Signage Pro licence mainly for the tagging feature, Ingram said. "With tagging, you can assign tags to screens and create rules for them to follow. This means less time managing, fewer playlists to build and more granular control – an overall simpler process at scale. That is the pattern we see again and again. Retailers do not start out wanting a complicated platform. They want a platform that lets them say the right thing in the right place and then grows with them."

Bstore started on a basic plan that suited the size of its screen network at the time. As both store numbers and screen footprint increased, so did the complexity of the marketing task — all with a clear brief: a simple and reliable way to display campaign imagery, promotional messages and brand content across a small group of stores.