VIOOH and Arla Foods publish white paper on programmatic DOOH effectiveness in Norway

VIOOH and Arla Foods, one of the world's largest dairy companies, have jointly published a white paper titled "Taste is Physical: How Arla Foods Delivered Performance with Programmatic DOOH". The study explores how programmatically traded digital out-of-home (pDOOH) can function as a measurable extension of digital campaigns. The analysis is based on the results of campaigns carried out for Arla's brand portfolio in Norway during 2025. All campaigns generated positive uplift in store visits compared to baselines, with the average time between ad exposure and first store visit being less than two days.