Novisign Powers Digital Menus for Billy Sims BBQ and Georgia Tech Athletics
Digital signage provider Novisign has deployed its platform at Billy Sims BBQ across 30 US restaurant locations and at Georgia Tech Athletics across seven athletic facilities. The company also announced an integration with Toast POS that synchronizes menu data to digital menu boards.
What is Novisign and who uses its platform?
Novisign operates as a cloud-based digital signage provider serving restaurants, universities, and other venue operators. The company's content management system allows organizations to control displays across multiple locations from a central dashboard. Two recent deployments illustrate its reach: Billy Sims BBQ, the US barbecue chain founded by former NFL running back Billy Sims, has standardized on Novisign across its 30 US restaurant locations. Separately, Georgia Tech Athletics adopted the platform for seven athletic facilities to manage fan and athlete communications. Both implementations highlight a shift toward centralized digital signage management in multi-site operations.
How does Billy Sims BBQ use digital menu boards?
The chain deployed Novisign to manage menu boards and promotional displays across its 30 US restaurants. The platform gives corporate leadership centralized control over core menu content while allowing individual franchise locations flexibility to adjust local menus and pricing. This balance addresses a common franchise challenge: maintaining brand consistency without stripping operators of the ability to respond to regional cost differences or supply variations.
Why did Georgia Tech Athletics choose Novisign?
Georgia Tech's athletic department implemented Novisign across seven facilities to create a unified communications system for both fans and student-athletes. The cloud-based approach lets staff update content in real time across venues. Centralized management reduces the operational burden of maintaining separate systems per facility.
What Toast integration has Novisign announced?
According to Novisign's announcement, the company launched an integration with Toast, the restaurant point-of-sale platform, that connects POS menu data directly to digital menu boards. The integration synchronizes menu items, prices, descriptions, categories, and product availability automatically when changes are published through Toast.
What does this signal for digital signage in hospitality and education?
The dual deployments reflect broader adoption patterns: restaurant chains increasingly treat digital menu boards as operational infrastructure rather than marketing add-ons, while universities consolidate fragmented display networks into single platforms. Both sectors prioritize remote management, role-based permissions, and the ability to mix global and local content. Novisign's client list — spanning quick-service restaurants and Power Five athletics — suggests the platform targets organizations with 10 to several hundred endpoints needing cloud-native workflows.