Specsavers #OOH "Contact Lens Rookies Welcome"
Key Takeaway
Specsavers launches 'Contact Lens Rookies Welcome' campaign embracing the awkwardness of first-time contact lens wearers, targeting 45–59-year-old glasses wearers across BVOD, SVOD, YouTube, digital, social and out-of-home from 5 October to 1 November.
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