Maximizing In-Store Digital Touchpoints Webinar

DPAA (www.dpaa.org) and Placer.ai (www.placer.ai) are hosting a webinar titled "Maximizing In-Store Digital Touchpoints" on Wednesday, November 18, as part of Retail Media Month, according to an event listing published by DailyDOOH (www.dailydooh.com). The session is scheduled for 7:00 AM PT / 10:00 AM ET / 15:00 GMT.

The listing names three speakers: Andrew Lipsman, described as an independent analyst and consultant; RJ Hottovy, head of analytical research at Placer.ai; and Ryan Verklin, paid media and retail media senior lead at Bayer (www.bayer.com).

According to the listing, the session is designed to help attendees capitalize on retail media's growth in the DOOH ecosystem, and participants will take away practical insights on in-store retail media strategy, measurement, and how brands and retailers can get the most out of every digital touchpoint. The listing describes the session as bringing together leading voices from across the retail media landscape, and frames dynamic digital screens as transforming the shopper journey at the moment of truth, with DOOH at the center of that growth.

The listing also states that 84% of purchases still happen in physical stores and frames in-store digital screens as a retail media opportunity at the shelf, though it does not cite a specific study for the figure. Registration information is available through the listing.