Vitec to Bring Datapath Portfolio Under Its Brand in 2027
Vitec plans to bring Datapath’s product portfolio under its own brand in 2027, retiring the Datapath corporate name while keeping existing product names, technologies, customer support, offices and staff in place after the companies aligned operations in 2026.
Vitec will bring Datapath’s product portfolio under its own brand in 2027, retiring the Datapath corporate name as it completes the next stage of integration after acquiring the UK-based video processing specialist, invidis.com reported. Existing product names, technologies and customer support arrangements are to remain unchanged. Datapath’s offices will stay open, and its employees will continue within the wider Vitec organization.
The companies spent 2026 aligning their operations and systems following the acquisition, according to the report. The combined portfolio is described as covering video processing, video walls, AV-over-IP, IPTV distribution, encoding and decoding, KVM systems and control room applications. Datapath, founded in 1982, is presented as a developer of technologies used in real-time video processing, video walls and control rooms, as well as commercial AV and creative environments.
Nicolas Quesne, deputy CEO of Vitec, said the two businesses have complementary engineering expertise and that bringing them together creates a broader portfolio supported by Vitec’s global presence and customer support capabilities. David Griffiths, vice president of global sales at Datapath, said the company will maintain its existing customer relationships and support standards during the transition.
A new Vitec website is scheduled to launch before the end of 2026, bringing the Datapath portfolio together with Vitec’s existing products and services. Datapath-branded product materials are to be progressively replaced through 2027 rather than withdrawn immediately, meaning the main change for customers and integrators will be the corporate identity.