AVI-SPL promotes Christine Rogers to lead XTG division

AVI-SPL has elevated Christine Rogers to the role of Senior Vice President of its Experiential Technology Group (XTG), tasking her with steering the division's next phase of growth, according to invidis.com.

Rogers takes over from Julian Phillips, who has headed XTG since its founding. Phillips will stay with AVI-SPL through the end of 2026 to assist with the leadership handover and pursue strategic initiatives focused on artificial intelligence, digital workplace experiences, and the future of work. Starting in 2027, he will move into a strategic advisor position.

Rogers' connection to the division runs deep. She originally joined Whitlock to help build out its experiential technology practice, a business that later became XTG after Whitlock and AVI-SPL combined in 2020. Since then, she has shaped the group's strategy, capabilities and team while deepening ties with customers and industry partners.

XTG, as described by the company, concentrates on technology-driven environments that merge audiovisual systems, digital content and spatial design. Its work covers corporate workplaces, museums, visitor centers, hospitality venues and other immersive settings, with an emphasis on blending technology and creative design to support customer engagement, brand storytelling and workplace transformation.

"Christine has been integral to XTG's success and evolution, and she is the right leader to take the business forward," said Dale Bottcher, AVI-SPL's Chief Revenue Officer.

Phillips spent 16 years at Whitlock and was instrumental in establishing and growing XTG. Under his tenure, the group built its offering around creative design, technical integration and experiential technology services.

"I'm honored to lead XTG into its next chapter," Rogers said. "What makes XTG special is our ability to bring together creativity, technology and business strategy to create experiences that make a meaningful difference for our clients and their audiences."