Wi-Charge Shutdown Claims Unverified as Bluefin Joins Ellipsys Network

Illustrative photo · Firmbee / Pixabay
Key Takeaway

Wi-Charge founder Ori Mor announced the company's shutdown via LinkedIn post, though details remain unconfirmed by independent sources. Bluefin International joined Ellipsys Commercial Technology Group as a vendor partner, expanding integrator access to its commercial display portfolio. Digital Signage Today reports digital signage's growing role as a media channel for major events.

What happened to Wi-Charge and its wireless power technology?

According to a LinkedIn post by founder and CEO Ori Mor, wireless power transmission company Wi-Charge is shutting down. The firm developed room-scale wireless power technology that found niche applications in edge-shelf displays and other low-power retail devices within the digital signage sector. Mor described the decision in emotional terms. The source characterizes the company as "the most ambitious pioneer in wireless power transmission," though this comes from the primary source alone. No independent business filings or secondary reports have confirmed the closure details.

How is Bluefin International expanding through its Ellipsys partnership?

Bluefin International has joined Ellipsys Commercial Technology Group as a vendor partner, giving the organization's commercial systems integrators direct access to Bluefin's display portfolio. The manufacturer produces commercial-grade screens ranging from standard models to fully customized products, including touchscreens and ultrawide formats. According to the announcement, the partnership gives Ellipsys members greater access to Bluefin's standard and customized commercial displays.

Why does digital signage play a growing role in major events?

Digital signage has become an increasingly important media channel for large-scale celebrations and public events, according to coverage from Digital Signage Today. The publication notes that summer festivals and civic celebrations illustrate its growing role as a media channel.

What does this mean for commercial display technology?

The Bluefin-Ellipsys agreement provides integrators with a wider selection of touch-enabled and ultrawide formats. At the same time, the Wi-Charge situation highlights uncertainty surrounding wireless power as a display enabler. For systems integrators, the key development is expanded vendor access through buying groups like Ellipsys.

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