QMS Reveal Partners For Its SHOP Network

QMS has revealed the first wave of launch partners for SHOP, its new Retail Out of Home network, DailyDOOH reported. According to QMS, Ford, Pilpel, Cbus, MYOB, GWM, Health Partners and Carbon Savers have signed as foundation partners across a network the company says unites more than 1,300 digital screens. QMS chief sales officer Tim Murphy called the advertiser response incredible and said SHOP reaches household decision-makers in high-frequency retail environments at the point of decision. The launch announcement names no pricing or entry point for single-store operators, and a browser-based signage platform such as the one published by Topaz Media (topaz.media) can put video, images or text on an ordinary TV without extra hardware.

Seven Partners Across Two Retail Estates

QMS says SHOP is assembled from two retail estates. The Metcash "LocalEyes" network supplies more than 860 screens across IGA, Cellarbrations, The Bottle-O, Thirsty Camel, Mitre 10, Home Hardware and Total Tools, per the company's figures, while The Convenience Network contributes 470 screens the announcement does not name individually. QMS describes the combined estate as 100 per cent digital and 100 per cent full-motion, clearing 1,300 screens in total. Neither Metcash nor The Convenience Network has issued a statement confirming those counts.

The partner list spans automotive, food and beverage, superannuation, business software, insurance and sustainability. QMS frames the group as a mix of endemic brands positioned for point-of-purchase conversion at the store threshold and non-endemic brands seeking qualified local audiences in community environments. Ford and local FMCG brand Pilpel appear alongside industry super fund Cbus, business management platform MYOB, GWM, Health Partners and Carbon Savers. None of the seven has publicly confirmed its involvement, and no partner-side comment appears in the announcement.

Impressions, Attribution And Nine Group Terms

QMS says the network generates more than 16 million monthly impressions and cites Nielsen CMV Survey 4 2026 for the number. The announcement does not define what an impression counts — a screen view, a passing shopper or a deduplicated person — and no Nielsen publication accompanies the figure. QMS also lists closed-loop sales attribution and dynamic creative capability as features of SHOP; no methodology, agency validation or third-party audit is provided for the attribution claim. Metcash transaction data from 2025, IBA Shopper Intelligence and Summit transaction data are named in the company's footnotes.

QMS says SHOP was launched at the Nine Upfront, is fully active, and is backed by exclusive 2027 commercial packages giving advertisers access to the audience data ecosystem of the wider Nine group. Nine has published no statement on the network and the package terms are not disclosed. Murphy said: "The response to SHOP from advertisers has been incredible. Following our launch at the Nine Upfront, brands recognise the immediate opportunity to connect with active household decision-makers in high-frequency, trusted environments right at the point of decision. By bringing together over 1,300 digital screens into a unified, 100% full-motion network, SHOP completes the commercial continuum for brands by enabling a connected, contextual shopper journey."