Primis "Push For More" #LinkNYC Campaign
DailyDOOH reports that Primis, a video discovery platform for publishers, took its "Push For More" campaign onto New York City's LinkNYC public communications network by selecting more than 30 individual kiosks in Midtown Manhattan around its main competitor's offices. The ads feature an AI-generated strongman in a pink singlet, and the campaign runs through the end of October.
Primis, which describes itself as a video discovery platform for publishers, has taken its "Push For More" campaign onto New York City's public communications network LinkNYC, according to DailyDOOH. Rather than buying the network broadly, the company selected 30-plus individual LinkNYC kiosks in Midtown Manhattan around its main competitor's offices.
The creative features an AI-generated strongman in a pink singlet who has fronted the "Push For More" campaign all year, carrying the line "There's standard monetization. And then there's more."
Gal Sobol, Vice President of Marketing at Primis, told DailyDOOH: "When the adtech industry gathered in New York for Advertising Week, we wanted to give it something it wouldn't forget. It's hard to walk past a strongman in a pink singlet without looking up. The people who decide how publishers monetize video are a small, tight-knit community, and many of them work within a few blocks of each other. That's where we chose to push for more."
DailyDOOH compared the buy to B2B technology companies bidding on one another's brand keywords in online search, with the kiosks acting as a street-level version of the tactic. Sobol said the placement came around the adtech industry's gathering in New York for Advertising Week. The outlet filed its report on October 21, 2026, and the campaign runs through the end of October.