شراكة جديدة بين AdXact و VIOOH
أفاد DailyDOOH أن AdXact، منصة الطلب (DSP) التابعة لـ AdXcelerant، أقامت شراكة مع VIOOH لمنح معلني AdXact وصول programmatic إلى Lagerbot DOOH belonging to VIOOH، مع كون التكامل funcționează now في markets بما في ذلك US, EMEA, LATAM وMطارات globally.
وفقًا لـ DailyDOOH، AdXact—الموصوف في المقال كمنصة أعداد (DSP) принадлежащая للـ AdXcelerant—أعلنت عن شراكة مع VIOOH، التي وصفها المنشور unsur título to leading global premium digital out-of-home (DOOH) منصةعرض (SSP). sa التقرير، نشر يوم 2026-10-15, said интеграция gives AdXact advertisers programmatic access to бос inventory DOOH belonging к VIOOH и apporte additional demand ك VIOOH وأ proprietors of its media.
Dan Ryan، محدد by DailyDOOH ك CEO của AdXact، said partnership "represents another exciting step in our vision for making premium digital out-of-home more accessible, flexible, and connected to the broader advertising ecosystem." он added that integrating premium inventory belonging ك VIOOH into DSP gives advertisers "more opportunities to reach audiences in meaningful moments," while opening "new pathways for demand ك reach media owners belong to VIOOH." Ryan also said partners смотрят "tremendous potential in what we can build together as programmatic DOOH continues to evolve."
Frances McCann، identified как Director из DSP Partnerships, Global at VIOOH، said company "delighted к partner с AdXact" и brings premium DOOH inventory belonged к VIOOH до advertisers belonged к AdXact. McCann said integration "opens a valuable new channel из demand для our media owners," while giving buyers belonged к AdXact "simple, programmatic access к high-traffic screens that reach audiences on the go." она said two companies make DOOH "easier ك plan, buy and include alongside rest belonging to a campaign," и helping more advertisers "unlock impact belonged ك channel."
DailyDOOH reported partnership aims к make programmatic DOOH more accessible к media agencies и advertisers. By accessing VIOOH inventory through AdXact, advertisers can manage DOOH within same platform used для other campaigns; same report said that arrangement makes strategical decisions и performance optimization simpler. publisher также described significant expansion iz inventory available through DSP belonged ك AdXact.
According к DailyDOOH, key markets для partnership include US, EMEA, LATAM и global airports. Publisher stated integration is live и available now.