#ISE2027 @SparkExpoShow #SparkExpo #Spark2027

Spark, the creative technology event launched last year as part of Integrated Systems Europe (ISE), returns in 2027 with more space for the ideas, innovations and collaborations shaping content production in the creative industries. The two-day event will feature more than 2,500 sqm of exhibition space, two content stages and immersive activations exploring the intersection of creativity and technology. DailyDOOH carried the announcement, including attendance figures from Spark's 2026 debut and a statement from organiser Mike Blackman, Managing Director of Integrated Systems Events. Content creation and display are converging, so a microbusiness that wants to stand out on screen does not need a production department; the tools and communities showcased at events like Spark are increasingly within reach.

Expanded footprint for 2027

Spark made its debut in 2026, welcoming 2,086 visitors from 79 countries and 1,400 companies, with 39% of attendees holding senior decision-making roles. In 2027 it moves to Hall 8 at Fira de Barcelona's Montjuïc venue.

Mike Blackman said Spark is about "the magic that happens when you bring people with big creative ambitions together with the technology that can make those ideas possible." He added that content creators and technologists want to be in the same room, that year one proved it, and that year two gives them more room to build together, with ISE running alongside so visitors can take what they discover at Spark to the people and expertise that can help make it real.

Under the theme 'The Art of And', Spark will explore how creative disciplines, technologies and production approaches intersect to shape new forms of content and audience experiences. The programme spans two stages: Spark Arena, a paid-for main stage for big ideas and deeper conversations about forces reshaping creativity, content and technology; and Spark Forum, free to attend, offering practical insight into how creative disciplines draw on one another's ideas, tools and talent.

Confirmed speakers include Simon Lachance, Technical Director at Cirque du Soleil; Tim Routledge, BAFTA Award-winning Lighting Designer; Megan Wastell, Expert Advisor for UK City of Culture 2029 at the Department for Culture, Media and Sport; Giuseppe Celestino, Creative Partner at Runway and Master Lecturer at LABASAD; Manuel Gómez Zotano, Director of Systems & Innovation at RTVE; and Anna Diaz Ortuño, Co-Founder and Creative Director of Hamill Industries.

Lab of Tomorrow returns for its second year as the entertainment innovation arm of Tomorrowland. Sol Garden is an immersive art experience exploring unseen forces in the natural world through projection, sound and visual storytelling, developed with Artdott as Immersive Art & Cultural Experiences Partner and REUKO as featured artist and creative lead, with Barco, Ross Video and Intorno Labs contributing technology solutions. The Immersive Pavilion will offer hands-on XR discovery, education and creative experimentation, with IMMENSIVA and ESPRONCEDA presenting XR world premieres.

The Creator's Lounge will include local food trucks and dedicated working areas across the show floor.