20 New @PattisonOutdoor BIXI Digital Displays

PATTISON Outdoor Advertising has introduced 20 digital displays across the BIXI bike-share network in Montréal, extending its street-level inventory in the city, according to DailyDOOH. The deployment, reported on August 27, 2026, adds digital inventory to neighbourhoods and the downtown core. The company positions the screens as a complement to its static panels, while BIXI representatives highlight integration with existing station architecture. The move connects out-of-home advertising with one of Montréal's most-used mobility services.

What is the new PATTISON Outdoor BIXI digital display rollout?

According to DailyDOOH, PATTISON Outdoor Advertising continues its expansion in Montréal with the installation of 20 digital displays tied directly to BIXI stations. The screens are digital out-of-home units deployed at station locations, adding motion and changeable messaging to a network historically served by static panels. No additional technical specifications, pricing or booking mechanics were detailed in the source material, which described the units primarily by count, location type and network affiliation.

Dominic Loporcaro, Vice President and General Manager, Eastern Region at PATTISON Outdoor, was quoted on the development. According to DailyDOOH, he said the addition of the 20 digital displays represents a significant evolution of the company's BIXI media offering. Loporcaro linked the new digital assets to the broader inventory, positioning them as a complement that expands options for brands seeking presence across Montréal's urban fabric.

Where are the 20 new displays located in Montréal?

As described by DailyDOOH, the 20 units are sited strategically throughout downtown Montréal and in several high-traffic neighbourhoods. The source material does not list individual intersections or station names, but characterizes the placements as covering central commercial corridors and densely travelled residential and mixed-use districts. That distribution is presented as strengthening one of the city's most extensive urban advertising networks.

Who designed the new BIXI advertising column?

The column housing the screens was designed and developed by the BIXI design team, according to DailyDOOH. Pierre-Luc Marier, Director, Integrated Marketing, Growth and Public Affairs at BIXI, was quoted describing the unit. According to the outlet, Marier said the column is one of the first digital advertising displays specifically designed for bike-share stations. The source presents the design origin and the quote without additional corroboration.

Marier also described the column's relationship to the streetscape. According to DailyDOOH, he said that, like BIXI bikes themselves, the advertising column integrates seamlessly into Montréal's urban landscape while providing partners with a premium platform to connect with users. The outlet did not publish dimensions, materials, power requirements or display specifications.

How does the expansion relate to PATTISON's existing network?

According to DailyDOOH, the 20 digital screens sit alongside PATTISON's network of more than 1,000 static advertising panels. That figure appears only in the primary source. The juxtaposition of a large static base with a smaller digital addition reflects a common out-of-home strategy: maintain broad coverage with printed panels while layering digital units in selected high-value nodes for changeable creative. The source material does not break down the static inventory by format, market or ownership structure.

The outlet also relayed executive language describing the new assets as providing advertisers with a flexible, dynamic, year-round medium in strategic Montréal locations. There is no supporting data in the source on pricing flexibility, dayparting, programmatic availability or seasonal uptime. The displays are positioned as a time-unrestricted complement to static panels, which typically require physical production and posting cycles, while digital units allow creative changes without reprinting.

Why is BIXI's ridership scale relevant for advertisers?

Context on audience scale was provided through BIXI usage figures reported by DailyDOOH. The outlet stated that more than one in four Montrealers used BIXI in 2024, a statistic presented without an external source or methodology. It also reported that over the past 16 years BIXI has grown to more than 11,000 bikes and nearly 1,000 stations across Greater Montréal. Both totals are single-source numbers without independent corroboration. Greater Montréal refers to the metropolitan service area as described by the source.

The source described the network as a cornerstone of urban mobility and an ideal platform for high-impact campaigns, language that reflects the publisher's framing of BIXI's civic role rather than measured campaign outcomes.

What does the PATTISON-BIXI partnership signal for transit advertising in Canada?

The broader corporate context was outlined by DailyDOOH, which identified PATTISON Outdoor Advertising as a partner of 38 transit authorities across Canada. That specific count appears only in the primary source. The same report described the company as the leading provider of advertising solutions for sustainable mobility. Read together, the two statements position the BIXI digital rollout not as an isolated city project but as an extension of a national approach linking transit and active-mobility inventory.

The source added that the partnership with BIXI reinforces a commitment to combining expertise with innovative and eco-conscious urban initiatives while delivering downtown and street-level visibility.