20 New @PattisonOutdoor BIXI Digital Displays

PATTISON Outdoor Advertising has introduced 20 digital displays across the BIXI bike-share network in Montréal, extending its street-level inventory in the city, according to DailyDOOH. The deployment, reported on August 27, 2026, adds digital inventory to neighbourhoods and the downtown core. The company positions the screens as a complement to its static panels, while BIXI representatives highlight integration with existing station architecture. The move connects out-of-home advertising with one of Montréal's most-used mobility services.

The screens are digital out-of-home units deployed at BIXI station locations, adding motion and changeable messaging to a network historically served by static panels. No additional technical specifications, pricing or booking mechanics were detailed in the source material, which described the units primarily by count, location type and network affiliation.

Dominic Loporcaro, Vice President and General Manager, Eastern Region at PATTISON Outdoor, was quoted on the development. He said the addition of the 20 digital displays represents a significant evolution of the company's BIXI media offering. Loporcaro linked the new digital assets to the broader inventory, positioning them as a complement that expands options for brands seeking presence across Montréal's urban fabric.

The 20 units are sited strategically throughout downtown Montréal and in several high-traffic neighbourhoods. The source material does not list individual intersections or station names, but characterizes the placements as covering central commercial corridors and densely travelled residential and mixed-use districts.

The column housing the screens was designed and developed by the BIXI design team. Pierre-Luc Marier, Director, Integrated Marketing, Growth and Public Affairs at BIXI, was quoted describing the unit. Marier said the column is one of the first digital advertising displays specifically designed for bike-share stations. The source presents the design origin and the quote without additional corroboration.

Marier said that, like BIXI bikes themselves, the advertising column integrates seamlessly into Montréal's urban landscape while providing partners with a premium platform to connect with users. The outlet did not publish dimensions, materials, power requirements or display specifications.

The 20 digital screens sit alongside PATTISON's network of more than 1,000 static advertising panels. The source material does not break down the static inventory by format, market or ownership structure. The juxtaposition of a large static base with a smaller digital addition reflects a common out-of-home strategy: maintain broad coverage with printed panels while layering digital units in selected high-value nodes for changeable creative.

The new assets provide advertisers with a flexible, dynamic, year-round medium in strategic Montréal locations. The displays are positioned as a time-unrestricted complement to static panels, which typically require physical production and posting cycles, while digital units allow creative changes without reprinting.

Context on audience scale was provided through BIXI usage figures. More than one in four Montrealers used BIXI in 2024. Over the past 16 years BIXI has grown to more than 11,000 bikes and nearly 1,000 stations across Greater Montréal. Greater Montréal refers to the metropolitan service area as described by the source.

The source described the network as a cornerstone of urban mobility and an ideal platform for high-impact campaigns.

PATTISON Outdoor Advertising is a partner of 38 transit authorities across Canada. The company was described as the leading provider of advertising solutions for sustainable mobility.