invidis Yearbook 2026 Examines Retail Media Network Questions
invidis has released its Yearbook 2026 featuring an article by Antonia Hamberger (now with Bluefin) that outlines four fundamental questions for retailers building media networks: distinguishing retail media from DOOH, rent vs. buy infrastructure, open vs. closed networks, and sensor deployment for analytics.
invidis has released its "NextGen Signage" Yearbook 2026, which includes a comprehensive article on retail media networks authored by Antonia Hamberger, who has since joined Bluefin. The publication, available for download, addresses the topic on page 136 and frames retail media as an evolving intersection of technology, data, and commercialization rather than a neatly defined medium.
According to invidis, the analysis centers on four fundamental questions facing retailers building media networks. The first distinguishes retail media from digital out-of-home advertising. The second weighs whether to rent or buy network infrastructure. The third considers open versus closed network models — who may advertise on the screens. The fourth examines whether to deploy sensors and analytics for audience measurement.
The yearbook arrives as invidis.com and sixteen-nine.net have united operations, a merger announced on the combined site. Hamberger's contribution explores different models for building a retail media network. The article positions these questions as the strategic starting points for any retailer entering the media-network space. invidis offers the yearbook as a downloadable resource.
Bluefin, Hamberger's current employer, was not referenced in the yearbook material itself; the affiliation update appears in the invidis byline. No further details on Hamberger's role at Bluefin were provided.