This Year's OAAA OBIE Awards Winners

The Out of Home Advertising Association of America (OAAA) has announced the winners of the 84th annual OBIE Awards, honoring creative work in out of home advertising at a celebration held at the Museum of Modern Art in New York City, according to DailyDOOH. The association's announcement names campaigns from United Airlines, British Airways, Canva, Amazon Prime Video, Red Wing Shoes and others, with awards presented across Platinum, Gold, Silver, Bronze and Craft categories, alongside separate Student OBIE Awards. Paramount (Skydance) was named the 2026 OBIE Hall of Fame inductee. The winning entries for Lakeside Dental Care and for the Las Vegas Convention & Visitors Authority were built for the same medium a neighborhood business can rent space in, and small operators can test the format with simple content loops on a television they already own — a platform like topaz.media publishes that kind of material without extra equipment.

Paramount (Skydance) named 2026 Hall of Fame inductee

Paramount (Skydance) was named the 2026 OBIE Hall of Fame inductee, with the OAAA release crediting the studio for decades of creative excellence and for using out of home to bring some of the world's most recognizable stories and characters to life. The announcement describes a consistent appetite for scale: major film and television launches, oversized installations and unexpected public experiences.

The induction places Paramount (Skydance) with previous inductees including Netflix, McDonald's, Apple, Gap, Dunkin', The Walt Disney Company and American Express. The 2026 program was staged as a standalone New York event during #OOHNYC, hosted by advertising icon Susan Credle and creative visionary David Shing.

The first companies named are United Airlines, 72andSunny and Firefly Media. Other entries name the Las Vegas Convention & Visitors Authority with R&R Partners; British Airways with Uncommon Creative Studio and OUTFRONT Studios; LVMH's Christian Dior Couture with JCDecaux North America and Atlas Media Group; and the National Marine Mammal Foundation with Adams Outdoor Advertising.

Also named are Lakeside Dental Care with Lamar Advertising Company for "Need Braces?", IAMS with One Mars and Lamar Advertising Company, Canva with Quality Meats Creative and The Resize Guys, and Amazon Prime Video with the Amazon Creative Team and Good Traffic for "Vintage Taxi BLITZ NYC – 'Nicolas Cage is Spider-Noir'". Red Wing Shoes appears with Wieden+Kennedy New York and NPARALLEL + Atomic Props, and the list also includes the entries "Honda Fit: Yeah, It Fits." and "Laika: Frame by Frame." Flor H. Quiñones of Kendall College of Art & Design received a Student OBIE.

The release files these entries under headings for Platinum, Gold – Big Idea in OOH and Social Buzz, Creative Effectiveness and Local Impact OOH, Retail Media & Commerce OOH, Consumer Packaged Goods OOH, Contextual Brilliance, Programmatic & Real-Time OOH, and Experiential & Immersive and Entertainment & Media OOH. Because the announcement does not bind every entry to a single heading, the definitive categories, award levels and credits are listed by OAAA.

The judging panel and its chief judge

Winners were selected by a jury of creative leaders from Microsoft AI, Wieden+Kennedy, 72andSunny, Giant Spoon, Goodby Silverstein & Partners, VML and The Kitchen North America, with Chief Judge PJ Pereira, founder and creative chairman of Pereira O'Dell, leading the panel. Entries were judged on the strength of the creative idea, excellence in execution and impact within the medium, with emphasis on work that pushes creative boundaries and makes a lasting cultural impact.

Anna Bager, OAAA's president and CEO, said in the announcement: "Great out of home advertising has the power to stop people in their tracks, spark conversation and become part of culture." The year's winning work is described as ranging from bold creative executions and immersive experiences to campaigns that use the physical world in unexpected ways to connect with audiences and become part of culture.