OAAA Moving & Dynamic Media Alliance Showcased in New York

The Out of Home Advertising Association of America's Moving & Dynamic Media Alliance (MDMA) held an activation in New York during Advertising Week, according to a report by DailyDOOH. The alliance said eight organizations and seven mobile advertising vehicles took part in the showcase across New York City.

Patrick Dolan, who DailyDOOH identifies as Chief Operating Officer of OAAA, was quoted describing the purpose of the event. "Advertising Week gave us an opportunity to bring these formats together in one place and show the industry what they can do in practice, while helping buyers better understand how they can incorporate them into broader media plans," the publication reported him saying.

Seven companies were named in the DailyDOOH report as participating members: Do It Outdoors, Lime Media, Pivot Media, Firefly, Good Traffic, Coco, and Mobile Media Truck. Their vehicles — mobile billboards and wrapped vehicles, among other formats — were put in front of the agency, brand and advertising community gathered in New York.

The activation also drew attention to OAAA's Strategic Guide to Moving & Dynamic OOH Media, which the association developed to give buyers a reference on the category. DailyDOOH published a link to the guide, though no independent review of its contents was available.

All details of the event, including participant names, vehicle counts and the guide's existence, come from a single DailyDOOH blog post that appears to reproduce an OAAA press release. No independent corroboration of the activation or its outcomes has been reported elsewhere.