#OMR27 Festival May 3–5, 2027, Hamburg

The OMR Festival runs from May 3–5, 2027 at the Hamburg Messe, bringing together digital marketing, tech and culture under one roof. DailyDOOH describes the event as Europe's leading digital marketing and tech gathering, and says attendees will learn how to put AI, data and creativity to work for their businesses.

The programme includes masterclasses and keynotes spread across more than 20 stages, where audience members can hear from global marketing leaders, CMOs and founders. Speaking formats are complemented by what the organisers call deepdives, alongside the main conference tracks.

Beyond the speaking stages, the expo floor fills the halls of the Hamburg Messe with more than 1,000 exhibitors. The line-up ranges from martech giants to early-stage startups, giving visitors a wide sample of the tools and services on the market in one location.

After dark, the event shifts gear. The festival nights programme consists of concerts, side events and networking parties spread across the three days, giving attendees informal settings in which to meet between sessions.

For anyone planning to attend, the OMR Festival event page carries further information on the 2027 edition, including speaker announcements and ticket options. DailyDOOH filed the event under its Events coverage, adding it to the 2027 calendar for digital marketing professionals who follow the European conference circuit.