Mel Duffy Now oOh! Head of POLY Strategy & Partnerships

According to DailyDOOH, oOh!media has elevated Mel Duffy to Head of POLY Strategy & Partnerships, moving her from her previous position as Head of Product Sales and POLY. The change was reported on August 28, 2026, with the outlet citing an AdNews reveal and comments from the company's chief product marketing officer.

The appointment

The appointment builds on Duffy's previous tenure as Head of Product Sales and POLY at oOh!media, implying continuity rather than an external hire. The change is a shift from a blended sales and product mandate to a dedicated strategic and partnerships portfolio.

POLY is referenced as a distinct function or portfolio within oOh!media, and Duffy's earlier title already linked product sales with POLY. The source does not publish a definition, expansion of the acronym, or description of POLY's operating model, and does not explain whether POLY denotes a specific capability or detail assets, services or client segments. In the absence of explicit detail, the only traceable description is that POLY sits alongside product and strategy as a pillar warranting dedicated leadership.

Inside the role

The new role concentrates on POLY strategy and partnerships, providing a dedicated focus on strategic growth and partnerships. Creating a Head of POLY Strategy & Partnerships elevates a function previously coupled with product sales into a standalone strategic mandate.

The source does not outline reporting lines, team size, remuneration or performance targets, and does not quantify revenue targets or partnership pipelines attached to the role. It stops short of enumerating partners, deal types or strategic initiatives that will define POLY's next phase, and provides no additional detail on strategic objectives or organizational impact beyond the quoted commentary.

Duffy's background

Mel Duffy brings more than 20 years of experience to the Head of POLY Strategy & Partnerships post, spanning business development, client leadership, investment, strategy and managing high performing teams, which the source presents as the rationale for the appointment.

The source does not publish a full biography or additional employment history beyond that summary, and gives no detailed chronology of prior employers, specific client portfolios or investment mandates. Readers seeking to verify career details would need to consult professional profiles or company disclosures beyond the DailyDOOH summary.

Harper's comments

Commentary was attributed to Bel Harper, identified as chief product marketing officer at oOh!media. Harper said Duffy had done an exceptional job bringing product, POLY and strategy together and building real momentum across the business, and expressed excitement to see what she can do with a dedicated focus on strategic growth and partnerships. She added that both partners and the business will benefit enormously from Duffy in this role.

The remarks are presented as subjective expectations about future impact rather than verifiable performance data, and should be read as the company's view rather than independently verified results. The quote emphasizes integration of product and strategic functions rather than detailing quantitative outcomes.

Sourcing and attribution

The item was filed to the DailyDOOH archive on Friday, August 28, 2026, at 00:58, under the headline "Mel Duffy Now oOh! Head of POLY Strategy & Partnerships," authored by Tristan Cotterill. The post appears in the DailyDOOH Update feed within a standard blog-archive template.

The body attributes the underlying disclosure to AdNews, using the formulation "AdNews can reveal," indicating the trade outlet was the initial source before DailyDOOH summarized the personnel news. The DailyDOOH entry does not reproduce a full AdNews article or link to an oOh!media press release or standalone announcement page, and no separate press release, regulatory filing or company announcement link was reproduced in the source material reviewed.

The text is limited to the promotion details, the executive quote from Bel Harper and a brief career descriptor for Duffy, without additional documents or organizational charts.