Claire Wyatt Joins GSTV

GSTV has appointed Claire Wyatt as Chief Growth Officer, DailyDOOH reported. Wyatt, most recently of The Trade Desk, will oversee the company's growth strategy, corporate development, strategic partnerships and key value creation initiatives. She will report to GSTV CEO Eric Kozik and join the company's Senior Leadership Team.

Wyatt led Retail Sector Sales for North America and the Walmart DSP at The Trade Desk, working with nearly every major U.S. retailer to help them sell ads beyond their own websites and across the wider internet. Before that, she served as VP of Business Strategy and Marketing Science at Albertsons Media Collective, helping design and launch the network in 2022 and build its measurement and audience targeting products. Earlier, she oversaw reporting, insights and analytics for more than $600 million in ad spend at Target's Roundel, and held roles at Ovative Group and Dunnhumby.

At GSTV, Wyatt will lead the retailer partnerships and retailer strategy and operations teams. Her work will focus on deepening partnerships with major retail media networks, helping convenience retailers build and grow their own media businesses, and expanding the data and inventory partnerships that create value for advertisers and retail partners.

Kozik said, "We've set a clear direction for GSTV's next phase in retail media. Claire's job is to turn that strategy into a business. She has built retail media from the retailer side and the platform side, and she understands what brands, retailers and networks need from each other."

Wyatt was named a Business Excellence winner in the Path to Purchase Institute's 2026 Women of Excellence awards and a Commerce Media Maven in AdExchanger's 2026 Top Women in Media & Ad Tech. She was also a 2023 40 Under 40 honoree from both Path to Purchase Institute and Retail Touchpoints.