Airport Advertising: Clear Channel Outdoor Expands DooH at Florida Airport

Clear Channel Outdoor (CCO) is preparing to expand its digital advertising network and presence at Northwest Florida Beaches International Airport (ECP), one of Northwest Florida's growing regional airports, the company said.

CCO has renewed its longstanding advertising agreement with the airport following a competitive selection process, extending a relationship that dates back to 2005, five years before the airport opened, and spans more than two decades.

Under the new agreement, CCO will invest in updated advertising infrastructure over an initial three-year term, with an option to renew. CCO will install a network of double-sided digital displays throughout the concourse, along with experiential advertising opportunities and refreshed media installations. The infrastructure is intended to accommodate future passenger growth while giving local and national advertisers greater flexibility in their campaigns.

The investment coincides with ECP's terminal expansion, scheduled for completion in 2029. The airport handled a record 1.9 million passengers in 2025, up 3.1% from the previous year.

Serving Florida's Emerald Coast, ECP attracts a largely leisure-oriented audience traveling for vacations, weekend getaways and outdoor recreation. Through nonstop and seasonal service from American, Delta, Southwest, and United Airlines, the airport connects the region with Atlanta, Dallas, Denver, Houston, New York, and Chicago.

"ECP is a market that performs well above its size, and this renewal is a reflection of what a strong collaborative partnership produces over time," said Morten Gotterup, president of CCO's Airports Division.