Monumental Sports & Entertainment taps LG Electronics as Capital One Arena display partner

Monumental Sports & Entertainment has named LG Electronics USA the official TV, commercial display and appliance partner of Capital One Arena in downtown Washington, D.C., according to a press release. Under the multi-year agreement, LG's Direct View LED technology will be deployed throughout the transformed venue, including exterior and interior displays, screens across a new business and conference center, and a new installation called the "Visibowl." A storefront, café or salon can run menus, promotions and announcements on existing TVs without a major capital outlay.

Display footprint and the Visibowl

The LG-powered Visibowl is designed to replace traditional concourse walls with more than 500 feet of immersive digital displays, letting fans stay connected to live action as they move through the arena. Jim Van Stone, MSE president of business operations and chief commercial officer, said the New Capital One Arena is undergoing the most significant transformation in its history, with technology central to redefining the fan experience, and that LG's innovation makes it an ideal partner.

Don Kwack, president and CEO of LG Electronics North America, said that by partnering with Monumental Sports & Entertainment and ANC, LG is helping to shape the next era of the fan experience in the Nation's Capital, and that collaborations with Capital One Arena and other top venues nationwide demonstrate how LG display technology can elevate virtually every touchpoint in an arena.

The agreement includes the "LG Collective," a premium seating destination for Washington Wizards and Washington Capitals games and select Capital One Arena events, debuting at the start of the 2026–27 season. ANC, described as a provider of venue technology integration, will oversee the integration, implementation and ongoing service of the new display systems throughout the arena.

Monumental Sports & Entertainment's portfolio spans professional sports teams, world-class venues and next-generation media properties, including the NHL's Washington Capitals, NBA's Washington Wizards, WNBA's Washington Mystics, NBA G League's Capital City Go-Go, Capital One Arena, and Monumental Sports Network, along with an investment in Team Liquid. LG Electronics USA Inc. is the North American subsidiary of LG Electronics Inc.